(Note the generous donation Teva and the Outdoor Federation will be making to the VBP!)
Teva Partners With Outdoor Foundation and IMBA, Introduces B1-G Air Contest
Teva, a division of Deckers Outdoor Corporation, and the Outdoor Foundation have announced a new partnership effort aimed at broadening the outdoor community by engaging new audiences and industries in nature-based activities. Teva has launched the Teva B1-G Air Contest, which will invite contestants to create a short video of their biggest-air trick and try to win a trip to the 2010 Teva Mountain Games.
The effort also includes a cause-related component where a donation from Teva and The Outdoor Foundation will be made in the winner's name to IMBA to help build the Valmont Bike Park in Boulder, CO.